Susan Bordo

The article "Eroticizing Men: Cultural Influences on Advertising and Male Objectification" is a perfect scholarly source that Susan Bordo could have used in her essay. Much of the article echoes the points that Susan made throughout her essay of male sexualization and backs it up with various statistics from studies such as the consumer demographics of a magazine and the depiction of males in various magazines through a sample. On these point alone the article is useful to Susan's arguments as it serves as a bolster of her various assessments through more concrete data. More than that though, the article makes a great comparison of the growing emphasis that men are having toward their body and the already established thought of women toward their body that Susan briefly touched on. The article makes a case that the ideal body is becoming something that is no longer something only women do but something men now do as well, the body has become something "packaged, and used to sell everything". This fits in Susan's line of thought of the change over the years of how a man's body can now be used to sell products through more direct means, sometimes even more provocative and sexualized means than was previously accepted. The article also makes a point that through the use of the "gay dollar" there has come a change in the accepted depiction of males in advertisements, this point almost parallels Susan's argument and further showcases how much the article could be used by Susan Bordo in much of her essay.

http://www.public.asu.edu/~kleong/eroticizing%20men%20in%20advertising.pdf